SEON has a lot of useful features, but something that I didn't find across any other competitor was it's email analysis depth - it finds out how many breaches the email has had and how many social profiles are linked to it, which is integral to differentiate bad actors from new users and this is at a journey in the user lifecycle when we have the least information about them data wise (new customer) and they are the least stickiest, so any friction can cause them to bounce
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