The ability to manage all our marketplace operations from a single dashboard has been a game-changer. Before SELLerp, we had to log into Mercado Libre, Amazon, Walmart, Coppel, and Elektra separately to track orders, inventory, and sales performance. Now everything is centralized in real time — we can compare channel performance side by side, spot low-stock issues before they become oversells, and understand our actual profit margins after marketplace fees and shipping costs. The integrations with Latin American marketplaces like Mercado Libre, Coppel, and Elektra are particularly valuable since most ERP tools in the market only focus on Amazon or Shopify.