Sanctuary

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Our Pay-Per-Click (PPC) management includes: Keyword analysis: Discovering and targeting specific keywords and search queries being entered by prospects. Channel strategy: Google AdWords, Bing Ads, affiliate networks, and paid social media placements. Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus buys on the most common searches. Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys. Competitive analysis: Watching tactics and strategies utilized by competitors is key. Negative match: Optimizing ad spend by filtering out users who match a category that makes them unlikely to convert. A/B Testing: Constantly split testing is one of the most effective methods for optimizing PPC ROI.