Samesake matches customer records across your systems: CRM, billing, support and anything else that holds customer data. It works out which records belong to the same person, sends uncertain matches to a person to review, and keeps an identity map that Power BI, Excel and Azure Data Factory read directly. When someone asks to be erased, Samesake lists every linked record so you can track each deletion. Your systems keep their own records. Samesake is based in the UK and stores customer records in Azure UK South. Try the demo or talk to us at samesake.co.uk.