**Salience** is a real-time website monitoring and analytics platform that helps businesses understand how search engines, AI crawlers, bots and visitors interact with their websites.
By analysing first-party server and CDN data, Salience reveals what traditional analytics tools often miss, including AI crawler activity, search engine behaviour, automated traffic, server errors and technical SEO issues.
Salience identifies and verifies AI crawlers, distinguishes between AI model training, search indexing and user-triggered requests, and shows exactly which pages are being accessed and how servers respond.
With real-time monitoring, intelligent alerts and actionable insights, Salience helps SEO, marketing, development and security teams identify problems, improve website performance and understand the growing impact of AI on web traffic.
Designed to complement Google Analytics and Google Search Console, Salience works with platforms including Cloudflare, Shopify and Vercel, without requiring browser tracking scripts.