I really like Ryte’s features for improving search performance - Google Top 10 Tests stand out in particular, a relatively new feature. With this feature, you get a notification when one of your pages is being tested by Google on the first page of the search results, which is a great opportunity to capitalise on!

Ryte has so many great features that help get new users to a website as well as to improve the experience on the website so that users actually convert. The features I use the most are the Web Vitals report and the mobile user experience reports. The Web Vitals report uses Lighthouse data from Google which means I can get the Lighthouse performance metrics and score for all pages on my entire website at once, and the filtering options make it really easy to prioritise pages. The mobile UX reports are fantastic as they show key issues affecting mobile usability and I’ve found this really useful for improving mobile performance which has led to more traffic and conversions on mobile.

From Ryte we mainly use two modules or functions. One is used to fix technical issues on our website, and the other is used to improve search performance. However, these two modules are not used separately, which is great. This means that Ryte can detect correlations between search performance and technical problems. This way, on the one hand, we spot technical issues for our most important website pages and solve these to attract even more users or even avoid the risk of falling behind in rankings. Secondly, it allows us to identify correlations between bad rankings and issues. The golden rule for us is now to analyze poorly performing ranking pages with Ryte in that manner first and then switch the focus to content. Finally, there is one more factor to highlight: Ryte has helped us a lot in making collaboration in our team efficient. In the tool, you can save reports and share them among the team, which means that filters are saved and set report rules can be accessed by all team members without having to spend time setting up the same filters over and over again.