Rolla

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Rolla is a guided video capture platform that lets brands, agencies, sports organizations, and multi-location retailers request and collect authentic video content from their own community — customers, fans, employees, and ambassadors — without hiring creators, briefing influencers, or sending film crews. Unlike UGC creator marketplaces that rent strangers to make videos for your brand, Rolla activates the people already connected to you. Your creative team builds campaigns and clear shotlists so every participant knows exactly what to record, how to record it, and why — making every clip on-brand, on-message, and immediately usable. All clips land directly in a centralized dashboard where teams can review, organize, and download content in real time. Rolla has helped brands collect over 250,000 authentic video clips from customers, fans, and employees across national campaigns, in-venue fan activations, franchise networks, and agency-managed brand programs.