What works best for us is the quality of Rodz's business signals. We use it for prospecting, and instead of guessing who to contact, our sales team gets prioritized, intent-based signals on accounts that are actually moving. It changed how we sequence outreach: we focus on the accounts most likely to convert rather than working a flat list. The signals are genuinely actionable rather than noise, and it has made our prospecting noticeably more targeted and efficient.

Ease of use, quality of data, responsive customer support, features designed for just the right level of customization while being easy to handle. The number of available signals that regularly increases is great too, allowing for improved commercial performance.