Ripplux

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Ripplux is a SaaS platform that helps Shopify merchants understand which parts of their Meta and Google ad spend are truly incremental. The product connects to Shopify, Meta Ads, and Google Ads to audit orders against ad attribution and identify waste from brand cannibalization, creative fatigue, and channel overlap. It runs automated ad waste audits, proposes specific campaign changes for approval, and records receipts for every executed action. Ripplux also supports holdout experiments so merchants can convert estimated findings into statistically tested results. The platform is designed for direct-to-consumer Shopify brands that manage their own performance marketing and want to base budget decisions on measured incremental sales rather than platform-reported ROAS