The top three points where ROI stands apart - *Really do listen to your feedback for product development *You are assigned an account manager who helps with both the short term needs and long term strategy as well as very quick, helpful assistance through a ticketing system if they are not available. *Ever changing product - A different product from what it was a month ago, year ago, etc. They do keep an eye on what's out there, as well as listen to user feedback, and are constantly making changes and additions to improve the product. Overall, I think ROI is a great product which would meet the needs of most marketers.

Customer service and support team has been phenomenal. They made deployment a painless process. Felt they completely understood our direction and marketing focus. The platform provided use the ability to blend multiple datasets to get a better picture of our customers.

Full disclosure: Right On Interactive was a client and we've used the product for another client of ours. We've been working with Right On for the better part of 4 years, and they truly were the pioneers of customer lifecycle marketing and the software reflects that. This is not simply a marketing automation platform; it is tailored to educate and assist marketers at every level of their lifecycle, which, in turn, serves their customer lifecycles. What I like the best is the ability to scale with this product. Even if your organization is just ready for email marketing and landing pages, the software can be used for that, while introducing the layers of advanced analytics (like engagement scoring) at those stages. Once you're at a point where you can advance to the next level, it's easy to do so. I also like the recent UI and UX changes. The product continues to improve because the team listens to customer feedback and wants to create a product people want to use.