They came at it as a system rather than a lead gen project. Our operations were all over the place and the CRM was full of duplicates and old records that should have been deleted years ago, so that got cleaned up first. Then they built an enrichment setup so contacts arrive with proper data on them instead of someone patching it by hand later. The outreach is signal based, so we go after a company when something has actually changed on their side rather than working through a list in order. Inbound got tidied up as well. The dashboards mean can go and look instead of waiting for a report.

The approach, and how specific the system they built is. They started from public maritime data, port state control inspection results and classification survey due dates, and worked out which vessels had a live technical reason to talk to us that month. Every email went out tied to a named vessel and a real reason behind it. We were impressed by that. They also handled the operational side properly. Replies came straight to our team, and contacts synced into HubSpot and were enriched without us touching anything. Communication was quick and the reporting was open, so we never had to chase an update.

What stood out most is that they think like a growth partner, not a vendor. They didn't just blast volume, they mapped who actually mattered in a tricky, compliance-heavy space (crypto payments) and built messaging that spoke to real buying triggers, not generic pitches. Reporting was clear, communication was fast, and I never felt like I was chasing them for updates.