Reptor is an Amsterdam company that builds reputation and media monitoring software. The platform follows what is said about an organisation across news outlets, social channels, review platforms, search results and broadcast, and it records what AI assistants answer about a brand and which sources those answers cite. The AI does the judging rather than a keyword rule set: specialised agents filter the incoming stream, select the mentions that genuinely concern the organisation, score sentiment on each one, rank what needs attention and write the summaries. A knowledge profile per organisation keeps growing, so those judgements sharpen the longer the system watches. The company is bootstrapped, keeps its data on European servers and also works white-label for communications and PR agencies.