RepPharma is a CRM and sales force automation platform for pharmaceutical field teams in the UAE and the wider GCC. Medical representatives log doctor and pharmacy visits on an offline-first Android app, and managers plan, approve and track performance on a web dashboard. It is built in Dubai for teams of roughly 10 to 150 medical reps, including pharma companies and scientific offices, distributors, pharmacy chains, hospital and clinic coverage teams, and consumer health and OTC teams. A full visit, covering the doctor, products detailed, samples and outcome, is logged in seconds. Visits save on the phone in basements and dead zones and send automatically when signal returns. Smart monthly plans are rule-based: a month of visits is drafted in seconds from each doctor's priority, required visit frequency and best time to visit, and the manager approves it in one click. A pre-loaded UAE directory of more than 10,600 doctors, 6,800 clinics and hospitals and 5,000 pharmacies lets a new rep start with real customers instead of an empty CRM. Doctor potential is graded from three inputs: patients per day, packs the doctor could prescribe and packs the doctor prescribes now. Yearly targets are split by rep, product and month, and sales credit can be moved between reps without changing the company total. Distributor stock and pharmacy sell-out are shown side by side, with short-expiry lots flagged up to 90 days ahead. Bottom-up forecasts per account and product are graded against real sales every month. Monthly team reviews assemble themselves from field data, agreed KPIs appear in each rep's app, and a month-end checklist shows which reps have next month's plan, forecast and expenses in. Sample accountability, competitor feedback, leaves, expenses and approvals are handled in the same system. Each company works in its own currency, including AED, SAR, KWD, QAR, BHD and OMR. The rep app runs on Android, with iOS coming, and the web dashboard runs in any browser. The interface is in English. Data is encrypted in transit and at rest, with role-based access from rep to country manager and an audit trail on visits, samples and approvals. A live UAE pharma field team has logged more than 30,700 visits on RepPharma since January 2024. Pricing is published: 20 US dollars per user per month for Basic and 40 US dollars per user per month for Premium, with a 14-day free trial, no card needed, and data migration included.
