replya is customer communication software that unifies WhatsApp, Instagram, and email messages into a single inbox. Incoming messages are converted into tickets with statuses like open, in progress, and resolved, while retaining their original channel identifiers. The platform enables team collaboration with shared inboxes and assignment protocols to avoid duplicate responses. Custom folders and access permissions help organize and streamline communications by criteria like location or department. Features include full communication histories, notes, tags, and segmentation. Automation options include rule-based flows for tasks like routing and an AI agent trained on company FAQs to handle routine queries and escalate complex issues. Marketing tools support targeted messaging based on customer segments, with consent tracking for compliance. Native integrations with platforms like HubSpot and Calendly enhance functionality, while the software adheres to data protection standards.