Rental Tracker is a software company that specializes in providing rental management solutions for the entertainment and production industries. Their platform offers a range of tools designed to streamline inventory management, track equipment usage, and enhance operational efficiency for businesses involved in rentals for film, TV, and live events. The software includes features like barcode scanning, digital signature capture, and real-time updates, aiding in the accurate tracking of assets. Rental Tracker aims to support companies in managing their equipment rentals more effectively through user-friendly and customizable solutions.