Reiance's user interface is professional, clean, neat, and well-organized. The background is white with refreshing light green font, giving the program a modern, minimalist feel. The clean look makes it easy to concentrate and focus, and reduces eye fatigue for professionals on their computers all day. The user experience is natural and intuitive, and navigation is simple. After a brief introduction, you begin using the program immediately. Users begin on a dashboard that automatically updates with the latest changes from team members, and navigation is logical and self-explanatory. Point and click takes you where you want to go, and drop down and pop-up menus that appear when you click on tags and icons. Categories are convenient and customizable, and allow you to tailor individual entries to your specific real estate assets. You can also include relevant financial, economic, and market information, as well as general notes. Two great features are the inclusion of Google Maps and Youtube functionality. The Google Maps functionality automatically embeds a map of the asset into each entry. You can also embed a Youtube video of the asset that you've uploaded. This allows you to conveniently and seamlessly show other team members features or details in real time and adds an extra dimension of information to team discussions. Overall, Reiance feels like you a customized, user-oriented, application, rather than a dull, corporate work tool. It almost feels like a social networking app customized for work tasks. It's designed for ease of use and simplicity, and makes entering and calling up data customizable and convenient.