We’re a mid-size HR tech company competing in a pretty crowded space, so standing out has always been a grind. What pushed us toward Red Engage was realizing that when HR leaders asked ChatGPT for recommendations on payroll or benefits platforms, three of our competitors showed up and we didn’t. Once we brought them in, they reviewed our site and found that our content was actually decent it just wasn’t structured in a way AI tools could easily pull from. They fixed our schema, tightened up our entity information across review sites like G2 and Capterra, and rewrote a chunk of our product pages so they read more like direct answers. About six weeks later, we were showing up in roughly 35% of the AI queries we tested, compared to basically 0% before.

Red Engage came in and, rather than leaning on generic marketing language, they understood that for a firm like ours, credibility and accuracy matter more than flashy content. They tightened up how we were represented across the web, corrected our schema, and rewrote several of our service pages so they read as clear, trustworthy answers instead of sales pitches. Within a few weeks, we started noticing our firm being mentioned in AI responses to tax- and bookkeeping-related questions, which we hadn’t seen before. What I appreciated most is that they didn’t sacrifice our tone in the process; we still sound like an accounting firm, not a tech startup.

A bit of context: I’m on the operations side, not marketing, but our CEO asked me to sit in on this because he wanted someone practical involved not just marketing people talking to each other. Honestly, I went in without really knowing what “GEO” even meant. Red Engage’s team walked me through it in a way that didn’t make me feel dumb for asking basic questions, which I genuinely appreciated.<br><br>What they actually did was review our website and then point out that our company details were wrong or inconsistent in a bunch of places online—old phone numbers, different service descriptions on different sites, that kind of thing. A few weeks later, we started noticing our company actually coming up when people ask ChatGPT-type tools about freight companies. For a company like ours that’s been doing this the old way for 20+ years, that felt like a real shift.