ReceptionAly is the AI front desk for salons, barbershops, and beauty businesses on Square Appointments. Previously called NewGrowth. When configured and the service is available, Aly answers calls and texts around the clock, with shared client context across both channels. Launch sends your public booking link. Salon and Front Desk check live availability and create new bookings on Square Appointments Free, Plus, and Premium for eligible, enabled accounts. Full cancellation and rescheduling across your Square calendar requires Square Appointments Plus or Premium. ReceptionAly prepares eligible win-back outreach for owner approval. You choose who receives promotional outreach. Completed calls leave summaries; recordings are available when enabled with the required settings and permissions. Keep your existing salon number using call forwarding, or use your dedicated ReceptionAly number. Learn more and try Aly at https://receptionaly.com.