the interface is easy to understand and navigate your way around it

RapidWeaver doesn't need high level web skills to make high level sites. For a novice, RapidWeaver is point and click easy. There are excellent videos on YouTube that show you how. The raw program includes many of the powerful tools you will need. RapidWeaver is template-based which means in addition to the built-in templates (which are superb and I use myself) there are many more free or paid-for designs to fit your web design needs. In addition are Stacks, incredible and sophisticated tools that enable you to do just about anything you need in a web site. Making sites to fit phones, tablets, laptops or larger is automatic and RapidWeaver makes them for you. It is easy to add extra bits of code or HTML as well. Then, once the site is made, it is extremely rapid to upload changes or whole websites. Support from the active forum is second to none.

ease of use , flexibility, range of plugins, design.