It is great solution that brings together AI/ML that shows you how your customers/users will pay attention to (or not) to your content as well as the ability to collaborate as a team to iterate and improve. We are developing all types of content (websites, ads, emails, flyers etc) and the fact you can see the likely effectiveness of your offer / message before you launch is fantastic.Add to this the ability to review, sign off/approve and audit content once you are ready (with your team members, clients and stakeholders) it is winning formula.