Flooring AI Visual Search

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Rara AI Visual Search is an AI-powered product matching system designed specifically for the flooring industry. It enables sales representatives, retailers, and shoppers to upload any reference image—such as a Pinterest photo, competitor product image, showroom photo, or project-site picture—and instantly discover the closest matching products from a brand’s catalog. The system automatically analyzes key visual attributes, including color tone, grain pattern, plank dimensions, surface texture, finish, and overall visual character. Based on this analysis, it returns the most relevant look-alike flooring products within seconds, eliminating the need to manually browse through hundreds or thousands of SKUs. This technology is already being used by leading flooring manufacturers, including Engineered Floors and other major brands.