The fact that it solves a unique problem very well

We found Fable when we were having a hard time showing off our software to potential customers. It's been awesome! The best thing is how quick and easy it is to make interactive demos. I can grab screenshots of our product, tweak them for different clients, and have a slick demo ready in no time. And you don't need to know how to code, which is great for our team. Being able to customize demos for each prospect has really helped our sales process. Our reps can now show exactly what each client needs, which definitely helps close deals faster. I also love the analytics feature. Seeing how people use our demos gives us great insights into what features they care about most.

I have been using Fable to create product deomos regularly at least thrice a week. Fable captures the whole Webpage and when the product demo is created clients are able to get the full webpage experience. Additionally I liked the fact that it allows the user to edit the content of the html pages. Additionally, the Multi-flow demos with modules is a great feature when we have multiple user flows to be showcased in the same embedded demo. Fable also allows the ability to add video to the guide, to add clarity where necessary. The whole experience also is very well stiched with the custom domain cname support and lead capture ability. Fable also allows the used to customize the loader completely, giving a white lable level of ability. Fable is very easy to use, and easy to get custom to without much of a learning curve. Implementing the ideads using fable works like a charm, we were able to implement all the customizations needed very easily. I was also able to integrate the demos easlity into the webpage by using the embed feature. The Fable team is short and are quick to respond to the queries addtionally they allow the used to schedule 15minutes calls thereby providing quick support.