Pytch is AI-powered PR software that simplifies identifying and contacting journalists for media coverage. The platform automates cold outreach by combining AI with verified contact information and personalized pitch generation. After a description of a product or company is provided, the AI creates a media target list, identifying journalists who recently covered similar topics. Pytch crafts tailored pitches based on each journalist's recent articles, enhancing relevance and engagement. A media fit score helps find the best matches for a news angle. Integrated with Gmail and Google Workspace, pitches are sent directly from inboxes without external footprints. A smart follow-up engine manages outreach, halting follow-ups upon responses. Reply tracking monitors email threads and response rates via a dashboard. The autopilot PR feature continues pitching new journalists as they publish relevant content. Enterprise-grade encryption protects data throughout the outreach process.