Vixen Ótica Web

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Vixen Ótica Web is cloud-based management software for optical retailers, from single stores to multi-location chains. Fully online, it needs no local installation and works on any internet-connected device. The platform includes over 70 features covering sales, service orders, cash operations, and inventory control. Its Easy Marketing module turns customer data into results, with a sales heatmap by region (geomarketing), CRM tools, an occurrence calendar, and customer persona profiling. Dashboards provide sales, inventory, and financial reports for decision-making. Fiscal compliance covers NFC-e, NF-e, SAT CF-e, DF-e, and SPED Fiscal, with contingency handling built in. For opticians working with a lab, Vixen Ótica Web integrates natively with Volpe Lab, PWI's lab management system — orders sync between store and lab in real time, eliminating duplicate entry. Vixen Ótica Web is used by more than 1,000 optical stores across Brazil.