Pug is open-source product analytics. It shows you how people find and use your website or app: which pages they visit, what they click, where they came from, and which steps they finish or abandon. Every event is tied to one profile per person, so activity from your website, Android app and backend adds up to a single customer history.
Add the web SDK and Pug records page views, clicks, scrolls, form submissions, rage clicks and dead clicks on its own, with no tagging, and your own events take one line of code each. From there you can build trends, funnels, retention, user flows and other reports, pin them to shared dashboards, and watch visitors arrive in real time. SDKs are available for Web, Android, Flutter, Node, Go and Ruby.
Pug respects your visitors' privacy. It runs without cookies until a visitor gives consent, a single API call permanently erases a person's data, and Pug Cloud is hosted in the EU, on servers in Helsinki, Finland.
Pug Cloud is free for up to 100,000 events a month, with every feature included and no credit card required. Beyond that it's pay as you go, charged by the events you send, and seats, projects and single sign-on never cost extra. If you'd rather run it yourself, the whole product is open source under AGPL-3.0 on GitHub and free to self-host, with nothing held back for a paid edition.
Pug is built by Tshoka Pvt Ltd in Bangalore, India. Try the live demo at demo.pug.sh, or write to us at hello@pug.sh.
