Proponent

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Proponent is a conversational intelligence platform that helps Product Marketing, Sales, and GTM teams turn customer conversations into actionable insights. Proponent automatically analyzes sales and support transcripts to extract pain points, objections, feature requests, product mentions, and buying signals—without manual tagging or setup. The platform integrates with CRMs, call recording tools, and email systems to deliver clear, ready-to-use insights that accelerate GTM execution and strengthen customer engagement.