Why? Because great press seek great content! If that's what your company has, put it in PRLOG. (Dupont and many multi-billion dollar companies for the same reason: see for yourself!) Remember why you want PR. The big, pricey PR distributors can have their purpose, (IPO etc) But if you've a great story write a great story, and great press in PRLOG will take it around the world for you. It's very easy to use. There are professionals who ensure it's in good form for you, once you've submitted it, and they won't release it if it's not (all for free, as they want your success too!) Keep the subject line compelling, then the next line must make the audience want to read the next line etc... Don't bury the story etc... PRLOG will work for you too!