Prava is a payments infrastructure designed specifically for AI-driven applications and agents, enabling them to securely and efficiently perform transactions on behalf of users. Traditional AI applications can recommend products but often lack the capability to complete purchases seamlessly. Prava addresses this gap by allowing AI agents to execute transactions within chat, voice, or any AI-native interface, ensuring user funds remain secure, auditable, and under user control.
Key Features and Functionality:
- Zero PCI Scope: AI agents handle permissions to spend, known as Intents, rather than raw credit card numbers, eliminating compliance and security risks.
- Intent-Based Permissions: Users authorize specific purchases through Passkey authentication, granting explicit consent for each transaction.
- Network-Level Security: Prava generates merchant-specific, amount-scoped credentials enforced at the card network level, ensuring secure and controlled transactions.
- Universal Compatibility: The system integrates seamlessly with any merchant checkout, including platforms like Stripe, Braintree, Adyen, or custom payment service providers.
- Developer-Friendly SDK: Prava offers a single SDK that simplifies complex payment orchestration, facilitating easy integration for developers.
Primary Value and User Solutions:
Prava empowers AI applications to move beyond mere product recommendations by enabling them to complete purchases directly, enhancing user experience and conversion rates. By providing a secure, compliant, and user-controlled payment infrastructure, Prava allows AI agents to perform transactions without exposing sensitive card data, thereby reducing fraud risks and maintaining user trust. This solution is particularly beneficial for AI shopping assistants, travel and booking agents, personal assistant apps, and marketplaces aiming to incorporate seamless purchasing capabilities triggered by AI agents.