Prais

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prais is an AI-powered pricing and margin optimization platform for retailers and e-commerce businesses, starting with pharmacy and health & beauty. Every week, it shows you where your prices leave profit on the table and helps you fix it with rules you control. prais compares your catalog with the market and highlights what matters: products sold below cost, items priced far above or below competitors, high-demand products missing from your range, fast movers running out of stock, and dead stock tying up cash. When the market sells much cheaper than you buy, it flags where to renegotiate with suppliers. You set pricing rules in plain language through an AI assistant: a brand agreement, a margin floor, or a clearance rule for slow-moving stock. Before anything changes, prais simulates the impact on margin and sales, explains every suggested price, and waits for your approval. Approved prices export as a file ready for your ERP or e-shop, or sync automatically via API. prais is built by pricing practitioners with 16 years of experience at companies such as Aegean Airlines and Public-MediaMarkt. At a live client, products with price increases gained 6 margin points within three months.