
plumcut builds and runs an intelligent automation system on the channels a brand's customers already use — it answers, actively sells (upsell, cross-sell, booking), and reads across every interaction to show the owner what customers actually want. Our AI sales agent, plum, works on WhatsApp, Instagram and the web, in Arabic, English and Arabizi. It answers product questions, recommends and upsells, recovers carts, books appointments, takes payment in chat and tracks orders. It is fully managed: we learn the brand, build and launch in about two weeks, then run and improve it every day. Owners get a clear picture of what customers ask for, why they buy and why they don't. Built for high-traffic retail, e-commerce and DTC brands across Lebanon, the Gulf and the wider MENA region. Founded December 2025 · Based in Lebanon · Founders: Charbel Azar, Nour Zeineddine, Michael P. Tamer · Part of the LAUNCH accelerator · https://plumcut.com