Metricstab is an AI-powered SEO analytics and reporting platform for organic search. It connects (read-only) to Google Search Console, Google Analytics 4, and PageSpeed Insights, warehouses your historical search data, and runs a nightly AI layer that turns it into a prioritized, plain-English action list - no SQL or spreadsheets required.
The platform provides reports across 16 categories, organized around four functions: detecting anomalies and changes in your traffic, surfacing opportunities (striking-distance keywords, CTR gaps, content decay, cannibalization), measuring the impact of changes and A/B tests, and monitoring technical health (indexing, crawl, and Core Web Vitals). Its cross-signal reports join Search Console, PageSpeed, and indexing data so recommendations account for all three rather than one in isolation, and its analysis is statistically grounded - anomaly detection with confidence intervals, and A/B testing using Welch's t-test and Mann-Whitney U.
Metricstab also covers AI-search visibility, measuring clicks lost to Google's AI Overviews against a site's own baseline and tracking referral traffic from LLMs such as ChatGPT, Perplexity, Gemini, and Claude. Additional capabilities include a structured change log that attributes traffic shifts to specific work, a 30-day traffic forecast, and white-label client reporting.
It is built for SEO teams, agencies, consultancies, and solo operators. Every plan includes the full AI feature set and white-label reports, with pricing from $25/month and a 14-day free trial (no credit card required). Setup takes about three minutes.
