I was able to custom design my website really easy from css to a custom domain. All the tools and options were there.

Lots of positives - overall easy to use the basics and create stunning, modern websites quickly. Tons of features and tools and easy to get up and going. Most importantly though is the incredible customer service they have! Documentation is good, live support is incredibly responsive and helpful.

The cost, the availability of templates for photographers, designers, artists, and performance artists.