Pith

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Pith is an Instagram content tool for owners of cafes, bakeries, salons, barbers, flower shops and other local businesses. After the owner connects an Instagram Business or Creator account, Pith learns the business's voice, products and look from that account and from its website. Each morning it drafts an Instagram story or feed post from the owner's own photos, with the words set on the image. The owner can change a draft by describing the change in a sentence, ask for another version, or approve it. Nothing is posted without the owner's approval. An approved post is published to Instagram through Meta's official Graph API. Drafts are written in English and Hebrew, with right-to-left text supported, and the app is available in 10 languages. Pith can also be used from AI assistants such as Claude and ChatGPT over the Model Context Protocol.