Pinned is a digital marketing platform focused on improving business visibility across search engines and AI-powered discovery systems. The software specializes in Google Business Profile optimization and Google Maps ranking strategies, working to position businesses in the Map Pack—the top three Google Maps results that capture most local search traffic. Pinned accomplishes this through profile management, local citation building, and technical optimization to establish local relevance. The platform addresses AI search engines such as ChatGPT and Gemini through generative engine optimization and entity techniques to help businesses gain recognition and recommendations from AI models. Additional capabilities include website design, ad management, content creation, social media management, and branding services. Pinned follows a three-phase methodology that begins with competitor analysis, moves through website optimization, and concludes with scalable growth across search platforms.