Easy to use and understand, especially with the Coworker AI chat feature. Helps immensely with AEO through a fully automated stack of agents which help with prompt tracking, AEO content writing, citation tracking, visibility tracking, site-health audits, and more. Helps not just track but also to fix, by using its AI tools and suggestions. GSC, GA4, Cloudflare, Bing Webmaster integrations to track agent traffic. Can also use MCP to connect with claude, and further automise tasks, reports and workflows. While on the expensive side, it's perfect for enterprise level companies to accelerate growth. They provide free onboarding demos and are available 24/7 for any support. The speed at which the platform performs is effecient as well.