Well first and foremost as a Salesforce Implementor, it would be the fact that there is a PIM built natively on the platform. In terms of specific features beyond that, as a Salesforce B2B implementor, Pimly has been truly revolutionary in its ability to bring products to the Commerce site in an automated fashion. This was previously entirely manual and fraught with challenges.
I think in the future the number 1 factor will prove to be the delivery of product data at the hands of all Salesforce users as companies evolve incorporate this product data into all facets of the customer experience.
For now though, the ability to bring products into the commerce site is such a game changer that it would have to be my favorite thing.
Being on the Salesforce platform offers unlimited potential for getting product data into the hands of whoever needs it. The Pimly team also listens to feedback and updates their product frequently based on said feedback.
The integration is seamless and feels like a natural extension of the Salesforce platform. We were able to manage and enrich the product data directly within Salesforce, which eliminated the need for middleware or duplicative data entry. As a result, we were able to get products to multiple eCommerce storefronts faster and with greater accuracy.