Phocus Brand & Innovation

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Phocus is the only branding firm established in the region dedicated to brand strategy. Every single member of our team comes from a different background and has something new to bring to the table. Phocus is also responsible for performing the first neuromarketing study in Panama and our leader, Alejandro Fernandez, is a member of the Neuromarketing Science and Business Association.  At Phocus, we pride ourselves in giving each and every single potential customer, not only what they want, but also what they truly need when it comes to brand and digital strategy. Our strategic vision is aimed at increasing value through scientific rigor and a proven methodology. We are in a constant search to figure out what the success of top brands is based on, understanding each and every one of the factors that influence brand strategy while having the ability to see brands from a long term vision and a much wider perspective. These qualities help us keep earning our clients’ trust thanks to our experience, confidentiality, punctuality, and local know-how.  We understand that there are several elements that make a brand stand out and, most importantly, we recognize that this is ultimately a defining factor when it comes to a potential customer choosing you over your competitors. At Phocus, we have the ability, skill, drive and passion to build brands so you can have an edge over every competitor out there.