
Personize is the first Generative Personalization Engine built natively in HubSpot, turning it the most powerful CRM ever by delivering 1:1 AI-powered engagement at scale. It’s designed for sales, marketing, and GTM teams who want to generate more pipeline and win more deals. Unlike AI “features” that draft a single email or summarize a note, Personize deploys true AI agents that research, reason, and personalize at scale, transforming raw CRM data into revenue-generating actions instantly.