Pregón is built in Latin America for Latin America, and priced for what businesses here can actually pay. It serves local service businesses: dental and medical practices, restaurants, gyms, auto repair shops and salons.
It brings into one panel work usually split across five or six tools: creating and correcting the business listing on Google and online directories, requesting and replying to reviews, email and WhatsApp campaigns, an AI chat assistant, appointment scheduling, loyalty programs, payment links, website building, and AI-generated ad creatives and video.
The AI assistant reviews account activity and proposes specific actions with their estimated cost before running them. Each action is approved manually or left on automatic, as the owner decides.
Billing is usage-based through a prepaid wallet: no per-user license and no fixed fee per location. Interface, templates and support are in Spanish, and agencies can run it white-label under their own brand.