PartnerFlo

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PartnerFlo is a partner relationship management (PRM) platform built for IT vendors running reseller, VAR, and MSP channel programmes. It gives vendors the infrastructure to manage a professional partner programme without the implementation overhead or enterprise pricing of platforms designed for Fortune 500 channel organisations. Partners get a branded self-service portal where they can register deals, track approvals, submit MDF requests, claim commissions, sign agreements, and download sales collateral — without emailing the channel manager for basic information. Vendors get full visibility over pipeline, MDF spend, commission liability, and partner activity in a single dashboard. Core features include deal registration with configurable approval workflows and conflict detection, MDF request and reimbursement management, automated commission calculations with partner-facing claims, partner agreement e-signing and storage, a collateral hub, partner tier management, and programme analytics. PartnerFlo connects to Salesforce, HubSpot, Stripe, and Zapier, and exposes a REST API for custom integrations. Plans start from £299/month with a 30-day free trial. Setup is self-serve — most vendors have their portal configured and their first partners invited within a day.