

Parade is a freight capacity management platform that helps freight brokers find, manage, retain, and expand their carrier capacity. Using Parade's AI-powered platform, brokerages can develop dedicated digital capacity and book more loads. Parade integrates with every part of the freight technology stack, including the TMS, to source capacity, match freight, and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively, and automate load-booking.

Parade is an interactive brand experience, UX and product design firm.

Parade is an AI-powered capacity management platform designed to enhance the efficiency and profitability of freight brokerages and third-party logistics providers . By integrating seamlessly with existing Transportation Management Systems , Parade enables brokers to automate carrier interactions, optimize load matching, and make data-driven decisions, thereby streamlining operations and fostering stronger carrier relationships. Key Features and Functionality: - CoDriver AI Assistant: Automates inbound carrier communications via email and phone, qualifying carriers, capturing quotes, and synchronizing structured data into the system. - Capacity Management: Utilizes real-time carrier data to identify, reuse, and book suitable carriers, enhancing load coverage and operational efficiency. - Advantage Pricing Tool: Leverages historical capacity data to generate precise pricing, enabling brokers to win more freight while protecting margins. - Automated Workflows: Features like Cascade allow brokers to prioritize carrier outreach for specific loads based on lane, equipment type, and shipper, reducing manual tasks and improving carrier reuse. Primary Value and Solutions Provided: Parade addresses the challenges of fragmented workflows and manual processes in freight brokerage by offering a unified platform that automates routine tasks, enhances carrier engagement, and provides actionable insights. This leads to increased load bookings, improved carrier relationships, and higher operational efficiency without the need to expand headcount. By transforming every carrier interaction into actionable capacity intelligence, Parade empowers brokers to move faster, work smarter, and scale their operations effectively.

Parade is a company that specializes in providing AI-driven solutions for transportation and logistics. Their platform focuses on enhancing freight brokerage operations through automation and machine learning. By optimizing carrier relationships and streamlining operational processes, Parade aims to increase efficiency and profitability for freight brokers. The tools offered by Parade support digital transformation efforts, enabling users to make data-driven decisions.