The most helpful part of Paprik.ai is that it gives visibility into a completely new search surface: how our brand appears inside AI answers across platforms like ChatGPT, Gemini, and Perplexity. Earlier, we were tracking SEO through tools like Ahrefs and Google Search Console, but we had limited understanding of whether our brand was being mentioned in AI-generated responses, which prompts mattered for our category, and where competitors were getting visibility instead of us. Paprik helped close that gap. The biggest upside is that it does not just show whether we are ranking or being mentioned. It also helps identify the prompts that matter for our business, shows how competitors are performing on those prompts, and gives clear recommendations on what content or pages we should create or improve. For any business that cares about AI search visibility, Paprik gives an early but useful way to understand where the brand stands and what actions to take next. The product is still evolving in some areas, but the core insight is genuinely valuable.