Many mid-sized companies with complex B2B offerings lose deals even though their work is better. The difference lives in the heads of experienced marketers and sales people, but it is rarely written down anywhere. So procurement decides on price. Traditional consulting solves this, but it takes time and budget to match. For a company with 40 employees, that is often too much. That is why we founded p.ready in Potsdam in 2026. Our mission: every B2B company in the DACH region should know what matters in its market right now. Who buys, why, how to say it, and whether AI mentions you at all. In the long run, p.ready_Market is meant to become a companion that keeps prompting what to do next in the market.