OVO, short for October's Very Own, is a multifaceted brand that originated in Canada and is closely associated with the artist Drake. The brand offers a range of lifestyle products, including clothing and accessories, characterized by a distinctive style that often features the brand's owl logo. OVO's collections include a variety of apparel such as hoodies, t-shirts, outerwear, and hats, often noted for their quality materials and urban aesthetic. The brand caters to fans of contemporary fashion and those who appreciate the cultural influence of OVO and its founder.