Overproof is a business intelligence and strategic planning platform specifically designed for the alcohol industry. It offers a suite of tools that help beverage alcohol brands, bars, and restaurants optimize their operations and marketing efforts. By leveraging data analytics and artificial intelligence, Overproof provides actionable insights for improving sales performance and achieving business goals. Key features include product management, market intelligence, CRM and sales tracking, and client collaboration tools. The platform is designed to empower users with the necessary resources to drive growth and maximize efficiency.