Optiply is an AI-powered supply chain agent that automates inventory replenishment for e-commerce, retail and wholesale businesses. Where most inventory tools stop at dashboards and recommendations, Optiply acts. Using 40+ forecasting models, it predicts demand, generates purchase orders that respect each supplier's MOQs, lead times and order windows, and explains the reasoning behind every decision. Exceptions are handled once and set as the new baseline, so purchasing teams only step in when it matters. Optiply was founded in 2015 by Wiebe Konter and Sander van den Broek, two founders solving their own e-commerce purchasing challenges. Today it supports more than 500 businesses and connects to their systems through 50+ integrations. The company has offices in Eindhoven, Amsterdam, Évora and Hyderabad. Learn more at optiply.com.