Optimetriks is a technology company specializing in data collection and field management solutions, primarily aimed at helping businesses in emerging markets. By leveraging mobile technology, Optimetriks enables companies to gather real-time, actionable data from their field operations, improving decision-making and operational efficiency. Their platform facilitates the efficient management of field teams, data collection, and performance analysis. Optimetriks is particularly useful for industries such as retail, FMCG, and distribution, where understanding ground-level dynamics is crucial for success.