On/Special

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On/Special is an AI-powered social media management tool that lets small businesses run their social media entirely through text message. No app, dashboard, or marketing experience required. Business owners and their teams simply text what's happening at their business, whether it's a completed job, a new menu item, an upcoming event, or an open appointment. On/Special turns those everyday updates and real business photos into professional, on-brand social media posts for Instagram, Facebook, and Google Business Profile. The platform learns each business's brand voice, creates platform-specific content, and lets owners review and approve their posts by text before publishing. Team members can also contribute updates, making it easier to capture what's happening throughout the business. Designed for independent restaurants, retailers, salons, gyms, pet services, and home service businesses, On/Special removes the time and effort of managing social media while helping businesses stay visible, consistent, and connected with their customers.