Octanist helps clients getting insights in which campaigns really drive value to their company.

The thing that actually changed how we work is that we can finally see which campaigns bring in real projects, not just leads. Our projects are always custom quote work, so a deal closes weeks after the first contact, usually over a call or email. Before Octanist our ad platforms had no idea any of that happened. We mark leads as won or lost in Octanist (we do it manually) and that data goes back to Google and Meta. Within a couple of months it was obvious that one of our "cheapest" campaigns was barely producing actual signed projects, while another one we'd nearly paused was driving most of our revenue. We'd have made the wrong call without it.

Octanist is genuinely easy to pick up, I was productive within the first day without much of a learning curve. The visualization is the standout for me; being able to see things laid out clearly makes it much easier to understand what's going on at a glance rather than digging through raw data. And on top of that, the pricing is fair for what you get, which made it an easy call compared to pricier alternatives.