Nudge is lead generation software. Paste your website and the AI builds an interactive scan, calculator or selector in your branding within minutes. Visitors answer four to six questions and get a personal result right away: a score, a saving or a recommendation. Only then do you ask for contact, with a reason. Every enquiry arrives with a lead score and the answers, gets automatic follow-up, and one dashboard shows what your Nudges deliver in leads, appointments and revenue.